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The two second rule: the time to make an impression

How long do you have to make an impression when you engage visitors online? Whether it's welcoming a visitor to your site or social presence, the answer seems "not very long at all". But, exactly...

Brand reputation management and social monitoring technology overview

Dave Chaffey wrote a very informative post on online brand reputation management and the tools you can use to get started. With help from Michael Brewer of Clerestorey, Dave recently posted a comprehensive directory of...