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Customer-centric thinking: the channel-agnostic customer

The link between CRM and digital interactions, touchpoints and campaigns, has never been clearer before than today. A customer-centric business has to interact with...
Gianfranco Cuzziol - right - at one of i-SCOOP's events

A (good) data-driven business is a customer-centric business

The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from...