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Trust concept

GDPR benefits: transformational benefits of changing data protection regulations

One of the less often mentioned aspects regarding changing data protection regulations, most notably but not solely the General Data Protection Regulation (GDPR), are their benefits in many areas we often don't think about...
Respecting data is respecting people and earning trust

Do consumers share data because they trust or distrust you?

Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on the perceived value of the benefit. It’s the principle of good...

How the Internet of Things impacts marketing

The Internet of Things is affecting virtually all industries, has a tremendous impact on the volume of data and on network traffic (and how we handle them) and is increasingly popular in a consumer...