Tag: Danny Devriendt

Storytelling concept

The art of storytelling in 7 content marketing context questions

Storytelling and content marketing go hand in hand. Yet, the art of storytelling stretches further than the narrative in any form of content. Do brands create stories? Do stories create brands? Or is the power...
Danny Devriendt

Danny Devriendt: stories and how social becomes a currency

At i-SCOOP's Content Marketing Conference 2014 in Brussels, Belgian speaker Danny Devriendt presented a keynote, titled "The Horse’s Ass: how social becomes a currency". Danny, previously EVP Social and Digital Media at Porter Novelli,...