Tag: customer loyalty

Achieving omnichannel customer loyalty

Through multi-channel interactions and delivering the right content and information at the right time and in the right environment and context, we can optimize the relevance and return of everything we do as marketers....

Improving customer retention using online customer communities

Online customer communities are great ways to boost customer retention and move from retention to customer loyalty or even advocacy. Customer retention is one of those business issues that generally don’t get attention until...

Three reasons why anyone would want to be your best customer

Outbound and inbound marketing is all about providing pollen to attract the bees. “Over here! My flower is the best!” But if I’m the bee I want to get as much of the good...