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Community management

Online customer communities are great ways to boost customer retention and move from retention to customer loyalty or even advocacy. Customer retention is one of those business issues that generally don’t get attention until a crisis occurs. That is, the customers actually begin to leave. At this point, executive...
Without community engagement you can't continue running a good community and you won’t have any interaction. Communities exist but to identify them, give them a place and involve them, just sharing content is often not enough. Community engagement depends on the benefits for the members constituting it. Here are...