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The integrated customer experience must: how to achieve it

If you occasionally read my posts here or elsewhere, you probably know by now that a consistent and valuable customer experience, a focus on business value through customer value, integrated marketing and a multichannel...
The pull customer

Is your company ready for the pull customer?

The marketing and communication reality has changed dramatically since the arrival of new digital and "social" channels. We tend to summarize these changes as the end of mass communication as we knew it, an...