Tag: customer-centricity

Holistic

The business and power reality behind customer experience transformation

Being utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations. It’s even a core reason why organizations digitally transform. At least, so...
Charlene Li

Disruption and transformation: what you NEED to know

The title of this blog post is a promise. The blog delivers upon that promise. This is the only thing you need to know (as in must know) about disruption and transformation. Then the...
Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....

Four guaranteed ways to estrange your customers

“Reconnect your brand.” That’s the slogan one of my former customers, who is active in the marketing automation space, started using recently as part of a rebranding strategy. However, it’s more than a slogan....

The First Two P’s of Broken Marketing

Despite the variety of topics, tactics and speakers, our 2012 Fusion Marketing Experience conference clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that...