Tag: customer-centricity


The business and power reality behind customer experience transformation

Being utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations. It’s even a core reason why organizations digitally transform. At least, so...
Charlene Li

Digital disruption and transformation: what you need to know

The title of this blog post is a promise. The blog delivers upon that promise. This is what you need to know (as in must know) about digital disruption and transformation. Then the choice...
Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....