Tag: content optimization
Customer experience and digital content optimization lessons
What is easier? Optimizing customer experiences and conversion rates or increasing reach and awareness? What is more effective? Conversion and content optimization or driving traffic? Truth is the mix often is entirely wrong and...
Your tailor is rich: tailored marketing content for rich results
According to the Content Marketing Institute report about the usage of content marketing in the UK, 96% of UK B2B marketers tailor their marketing content. 88% of B2C respondents does the same. That looks...
Content marketing software: Scribe for content optimization
A review of content marketing software Scribe (last update: April 19, 2013)
In our series of content marketing software reviews we take a look at Scribe. This review is neutral as usual. We also never...
