Tag: Content marketing world

The state of content marketing in Europe

Dutch AJ Huisman is one of several B2B content marketing pioneers in Europe. He was also one of the speakers at i-SCOOP's Content Marketing Conference 2014 in Antwerp and marketing director at law firm...
Lee Odden at the i-SCOOP Fusion Marketing Experience in 2012 – picture by Remy Bergsma

Lee Odden: the future of content and content marketing

After the kick-off keynote by Joe Pulizzi at the recent edition of Content Marketing World in the US and the keynote by Jay Baer, who was one of the keynote speakers at the first...
Content marketing efficiency and strategy go hand in hand – source Content Marketing Institute

Content Marketing World: the lack of a content marketing strategy (research)

Content marketing research, presented at Content Marketing World 2013, shows content strategy challenges and the success of in-person events. Joe Pulizzi kicked off the first "official" day of Content Marketing World 2013 emphasizing the lack...