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Storytelling concept

The art of storytelling in 7 content marketing context questions

Storytelling and content marketing go hand in hand. Yet, the art of storytelling stretches further than the narrative in any form of content. Do brands create stories? Do stories create brands? Or is the power...
Doug Kessler

Doug Kessler: cowardice is crippling to any content marketing program

There is a lot to be said about Doug Kessler. His content marketing views are great. His writing is amazing. His SlideShare presentations areā€¦ Doug Kessler was a speaker at i-SCOOP's Content Marketing Conference...