Aberdeen is an international intent-based marketing company that collects and analyzes data on buyer behavior across 200+ B2B (Business-to-Business) sectors.
Tag: Aberdeen Group
Inside the IBM acquisition of Oniqua: asset optimization with MRO
Acquisition of Maintenance Repair and Operations (MRO) specialist Oniqua enables IBM to expand asset optimization offering in an end-to-end way. Overview.
Gathering asset intelligence to...
The future of the contact center (agent)
The opening keynote in the Customer Service Excellence Arena at London's 2014 Customer Contact Expo was titled" SuperAgent 2020: The future of the contact...
The impact of omnichannel customer experience management
According to a report by Aberdeen Group, companies with omni-channel customer care strategies have 91% better year-over-year (YOY) customer retention rates than others. An...
