Solis has studied and influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture. Brian works with enterprise organizations to research market trends, disruptive technology, and emerging business opportunities.
He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities.
His latest book, The End Of Business As Usual, looks at the changing consumer landscape, its impact on business and what companies can do to adapt and lead. His previous book Engage, is regarded as the industry reference guide for developing effective social business and social media strategies.
At Altimeter, Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders.
Solis joined us in 2012 for one of our events, the Social Business Sessions, organized by i-SCOOP’s Fusion Marketing Experience event brand.