Ingrid Archer is a marketing- and communications professional ‘pur sang’. She is co-founder and managing director of spotONvision, a leading B2B marketing- en communications agency in The Netherlands.
Ingrid specializes in content marketing and lead nurturing. She initiated and managed various marketing programmes and campaigns for local and global customers. Ingrid writes regularly for the web and for Dutch Marketing blogs such as Marketingfacts.
Ingrid Archer holds 2 Master’s degrees in Public Administration/Marketing and Cultural Studies from the University of Amsterdam. spotONvision closely follows the state of content marketing in The Netherlands and was the first to conduct research in its’ market. Furthermore, spotONvision organizes the annual B2B Marketing Forum in The Netherlands.
Ingrid will be co-hosting a keynote/panel on content marketing in Europe.