- J-P De Clerck
eMarketer.com released a report, looking at brand advocates, word-of-mouth and how to scale it using these advocates. Advocacy obviously is not new. It builds…
eMarketer.com released a report, looking at brand advocates, word-of-mouth and how to scale it using these advocates. Advocacy obviously is not new. It builds…
Word-of-mouth marketing is a topic that gets a lot of attention these days. I suppose everyone knows why by now. The real question businesses…
Generosity is increasingly used as a word of mouth marketing tactic. Is there room in a business context for generosity that goes beyond the…
Why do people share content (or anything at all)? It’s a simple question but when looking at it, you’ll quickly discover it is all…
