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Earlier this week, we posted about Lee Odden’s interview with SAP's Michael Brenner on content marketing at the occasion of Content Marketing World and...
How genuinely human can a business be? How much does a business take human values into account? The Voice of the Customer? Expectations? Intent?...
Since several years marketers are debating the evolution of marketing from the inbound marketing versus "outbound" perspective. Inbound marketing is defined as all forms...