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Good storytelling
Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a...
Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of...
Content in context – deconstruct to reconstruct – picture by Loes van Dokkum
At the Customer Media Conference in Haarlem, The Netherlands, I presented a keynote on content marketing in context. The topic of content in context...