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Hubspot and Smart Insights released an eBook about the use of content marketing in Europe. "Driving Content Marketing Success in 2014" provides advice and...
Engaging employees in content-marketing
In organizations that rely heavily on content and information to attract, persuade and serve customers, the team that takes care of customer-centric content consists...
Content can serve many goals but customer engagement is always at least an intermediate goal in developing a content plan (a.k.a. "strategy"). Content for...