Search engine marketing Archives

Search engine marketing, landing pages and your brand

Lorie Weiman wrote a nice post recently for Search Engine Land where she offers some tips on using search engine marketing for branding. As she points out in her post, branding is not something you think of when you consider search. Mostly it’s used to drive traffic and conversion. However,...

Relevance and content key in search engine optimization

How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine optimization plays a dominant role in the digital marketing mix. Companies try to optimize their sites for keywords that are relevant for their business -...

Michael Kahn: Twitter from the SEM and content perspective

Michael Kahn's company Performics is a leader in SEM (search engine marketing) and what is now known as performance marketing. In this interview, Michael looks at Twitter from the SEM and content perspective and provides examples and tips to use Twitter to achieve marketing and customer service goals. In the...