Sales

Ardath Albee
Ardath Albee is one of the smartest B2B marketing and content marketing experts. I've been following her since quite some time and, even if we never met, I guarantee you that with Ardath you just know she’ll bring value to the table, based on experience. On top of being a...
Ram Charan – source
Each successful content marketing strategy is a social and connected content marketing strategy by definition. I'm not just talking about the areas where social media marketing and even social business overlap with content marketing. I'm even not just talking about the need to work with audiences of audiences in...
The complex funnel - source Forrester
Allow me to repeat some key trends that describe the connected buyer's journey and integrated marketing reality. An educated 'prosumer', a shift from selling to buying, media and device proliferation, increasingly channel-agnostic customer behavior, more opportunities to gather information and consider options throughout the buyer's journey, etc. The path...