Each successful content marketing strategy is a social and connected content marketing strategy by definition. I'm not just talking about the areas where social media marketing and even social business overlap with content marketing. I'm even not just talking about the need to work with audiences of audiences in...
Allow me to repeat some key trends that describe the connected buyer's journey and integrated marketing reality. An educated 'prosumer', a shift from selling to buying, media and device proliferation, increasingly channel-agnostic customer behavior, more opportunities to gather information and consider options throughout the buyer's journey, etc.
The path...
