- Jim Ducharme
We all know that social media can be very effective for promoting and marketing brands, but what about it’s effect on your company’s productivity?…
We all know that social media can be very effective for promoting and marketing brands, but what about it’s effect on your company’s productivity?…
My father always referred to TV as the “boob tube” AKA, that mind sucking box which terrifies any parent when they observe the trance…
Mobile marketing is becoming increasingly important. The channel-agnostic customer is also a multi-device consumer and smart phones play an increasing role in communication, networking,…
Several studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebook. Here is an overview of…
A company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all…
Recently I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. Cone found…
European research (more below) shows that journalists use online tools to gather information. Fortunately it’s often to find additional information. But unfortunately journalists also…
A recent article on MarketingProfs, entitled “Marketing and sales Alignment Pays Off in Recession” summarized several details from the 2010 edition of the “Sales…
A survey by US-based Digital Brand Expressions, ‘Social Media Without A Parachute‘, shows that a lot of companies integrate social media into their strategy…
Email marketing service provider ExactTarget released the results of a study that looked at the digital channels Americans check when starting an average day.…
Nielsen Wire this week posted some interesting findings and thoughts regarding the change in consumer behavior around the world. It did so in preparation…
On 2 and 3 June, Barcelona is the place to be for European interactive marketers. The industry will gather then for a new edition…
