The end of a year and - amazing coincidence - the beginning of a new year for many is a time to look back and feel a mix of joy, regrets, pain, gratitude and much more in a highly individual way.
It's also a time to look forward and think...
Content marketing means many things to many people. How we're asking the wrong questions.
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. In 2012 I took it a step further with a blog post on the ‘big content marketing fail’....
