Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. And it increasingly revolves around personal, personalized and at the same time connected and integrated approaches.
The customer experience is the sum of all contact...
According to a blog post of Email Delivered there is a "heated debate inside marketing circles" about what's the best option when it comes to focusing your marketing efforts: social media or email marketing.
Although I had promised myself not to rant (well) anymore I can't help but beg you...
Ardath Albee is one of the smartest B2B marketing and content marketing experts. I've been following her since quite some time and, even if we never met, I guarantee you that with Ardath you just know she’ll bring value to the table, based on experience.
On top of being a...
