Marketing ROI

On 2 and 3 June, Barcelona is the place to be for European interactive marketers. The industry will gather then for a new edition of IAB Europe's Interact Congress. One of the speakers is Gian Fulgoni, Chairman and Co-Founder of comScore who will kick start the third panel session of...
Many social media marketing experts claim you can't measure the ROI of social media marketing. That's nonsense and a proof that some so-called social media experts don’t know what ROI is. These days, “social media marketing experts” like to use the acronym ROI for Return On Influence or Return On Interaction. Although those...