Human business

Generosity is increasingly used as a word of mouth marketing tactic. Is there room in a business context for generosity that goes beyond the...
Being heard, being understood, mattering and being emancipated. These are four fundamental human needs. Discover what they mean for people-centric marketing. I mentioned all four...
6 universal truths of influence
Warren Buffet has quite some psychology books on his reading list. At least, that's what Dr. Robert B. Cialdini said in a presentation on...