The room was filled with silence as the CMO had just finished his presentation of the new brand logo, brand values, tone of voice and new colors. It had taken many months and finally it was there.
The CMO was passionate when presenting the results of his hard work and...
Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room, wrestling with deadlines and taking care of some last-minute preparations for our Fusion Marketing Experience congress. Somewhere else in the same hotel are the speakers....
