Email marketing

Magic quadrant for marketing resource management – via Gartner
You don't see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major events across the Atlantic (I’m Belgian for the record), it’s clear Selligent is going for fast growth in its’ niche in the US. The company...
The anatomy of the perfect landing page via KISSmetrics
Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email marketing, search and, yes, even social, in driving so much traffic, having landing pages which...
Engagement! That's the new buzzword in email deliverability. ISPs and web based email services want you to engage your subscribers. They want to see action and interaction and they have the mechanisms in place to track and trace it. How is it related to the integration of social and...