Gianfranco Cuzziol's fascination is the cross-channel journey of today’s consumer. He works with clients to help them leverage the points of impact along that consumer journey. He’s been described as a “conversation manager”.
Gianfranco, who spoke several times at i-SCOOP's Fusion Marketing Experience events about email marketing, eCRM and content...
US-based StrongMail, as the name says originally an ESP (Email Service Provider) and quick to adopt a more integrated and connected email marketing solution approach that made it go beyond email, announced it changes its’ name into StrongView.
The company says it does so to better align its’ brand with...
In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the "state of digital marketing for SMBs". Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent.
For the record: the report defines SMBs...
