Digital marketing Archives

Gianfranco Cuzziol - right - at one of i-SCOOP's events

A (good) data-driven business is a customer-centric business

The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from the perspective of return and certainly the perspective of the customer. They must base or, at least support, their decisions on data and on prognoses...

Relevance and content key in search engine optimization

How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine optimization plays a dominant role in the digital marketing mix. Companies try to optimize their sites for keywords that are relevant for their business -...

Integrating social, email marketing and content marketing

Earlier this month I read an interesting post by Karen Talavera. It made me think more than I already do about the role of content marketing, email marketing and social media from a cross-channel perspective. It seems that Karen and I are kindred spirits; her profile describes her as ‘passionate...