Digital marketing

Gianfranco Cuzziol - right - at one of i-SCOOP's events
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from...
How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine...
Earlier this month I read an interesting post by Karen Talavera. It made me think more than I already do about the role of...