Customer loyalty

A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. These are not my words but the definition of the word “customer” according...
“Never before in the history of business and marketing has customer service been as front and center as it is today”. That’s how Joseph Jaffe’s, Customer Service Manifesto’ starts. Jaffe, published the manifesto “in association with ‘Flip the Funnel’” (his new book). I went through the manifesto. Here are some...
Outbound and inbound marketing is all about providing pollen to attract the bees. “Over here! My flower is the best!” But if I’m the bee I want to get as much of the good stuff as I can and in the most efficient way and then head back to...