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The LMA landscape and place of marketing automation software via Laura Ramos
The market of lead management automation (LMA) software vendors has been very active with new tools and services, targeted towards sales and marketing and...
The cloud
For the past four years, the ‘Software as a Service’ or SaaS model (one of the "layers" of the cloud computing model, along with,...
The implementation of a CRM project generally requires the intervention of several internal and external resources, including consultants, vendors, integrators, your IT team, marketing,...