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CRM

The industry still seems to be getting its knickers in a twist over terminology. 'Social CRM' has seemingly been settled on as the de...
Forrester’s William Band wrote a post about “The Five Old School Fundamentals For CRM Success”. Old school doesn’t equal ‘bad school’ so let’s take...
Gartner just published a press release in which it outlines the three steps that lead to a succesful CRM strategy. Ed Thompson, vice president and...