For many (really many) years now we've been talking about the disconnect with the customer. And the need to reconnect with the customer as the effects of a perfect storm - that's been in the make for decades - started being felt.
The disconnect between what we believe as businesses...
You cannot step twice into the same river; for other waters are continually flowing in. Words from Plato – originally not in English indeed – referring to the views of Heraclitus. Views in which change is the only flux, probably better known as the only constant is change.
Change is...
Business success requires ongoing optimization. Yet, in a connected economy isolated optimization efforts don't cut it.
Ubiquitous optimization requires a customer-centric approach, going beyond silos and having a genuine 360° view on your organization, customers and ecosystem.
Marketing, sales, customer service, IT, collaboration, processes, employees, channels, customer value: it's all connected....
