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Marketing technology concept

The new technologies marketers intend to use

The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers. US marketers are more pessimistic about the impact of new touchpoints on...

Marketo gets acquired and joins Return Path in the Vista Equity Partners portfolio

For years the question hasn't been if but when and by whom Marketo would be acquired after so many of its marketing automation competitors became part of one of the bigger marketing technology stack...
Genesys CEO Paul Segre at GForce 15 - via Twitter

Genesys tackles customer service and CX evolutions with marketplace AppFoundry

With customer service and customer experience gaining the attention they deserve (well, the customer really) and the contact center beingĀ  in transformation from the organizational and functional viewpoint amid fast changing technologies and customer...