In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“. Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders.
As each business (and each market, customer, context, leader, etc.) is different “finding that united voice” is a task for leadership teams and CCOs themselves. It’s not some universal recipe you can write down and apply anywhere, there is no cookbook. What Jeanne Bliss does is coaching them to find that voice and build their customer-driven growth engine. More
In the blog
When Edward N. Lorenz, Professor of Meteorology, first talked about the butterfly effect in 1972 he had no idea how ‘his’ butterfly effect would be massively embraced in so many areas.
When he flapped his wings, talking about the idea, he sure set off a tornado himself. Lorenz essential talked about meteorology and – within that context – predictability when he wrote “Does the Flap of a Butterfly’s wings in Brazil Set Off a Tornado in Texas?”.
It’s really an interesting read (PDF opens) – directly connected with what would become known as the chaos theory – and essentially about the potential impact that the small changes we can’t see in ‘sensitive systems’ (such as the atmosphere) can have a huge impact but make it virtually impossible to predict the what, how and interconnectedness of it all. More
The Internet of Things is affecting virtual all industries, has a tremendous impact on the volume of data and on network traffic (and how we handle them) and is increasingly popular in a consumer context.
The Internet of Things is also revolutionizing business operations that are maybe less attractive for consumers but very real and tangible, from logistics to marketing.
Marketing automation vendor Marketo released a new infographic on the marketing power of the Internet of Things based on data from Economist Insights, Gartner, Salesforce and Verizon Enterprise.. The “subtitle” already says where that power – and impact – can, is and will be felt: connectivity for better customer interactivity (among others).Check it out