Welcome to i-SCOOP. We offer insights and resources to help you make smarter decisions and serve your customers better.
For many (really many) years now we’ve been talking about the disconnect with the customer. And the need to reconnect with the customer/consumer as the effects of a perfect storm – that’s been in the make for decades – started being felt. The disconnect between what we believe as businesses to be valuable for customers […]
On April 30th and May 1st, London hosted the second edition of the Social Customer Service Summit. Mission: exploring the convergence of social and digital customer service. Among the keynote speakers on the first day: Nicola Millard, futurist, psychologist and Head of Customer Insight & Futures with BT’s Global Innovation team. Although Nicola likes to […]
i-SCOOP on digital transformation
Digital technologies – and the ways we use them in our personal lives, business and society – have dramatically changed the world. Digital transformation is the name of the game but what is that game and why is it so important?Read our digital transformation primer
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i-SCOOP on content marketing
Content marketing is an umbrella term covering a set of strategies, techniques and tactics to fulfil business and customer goals by using content across the customer journey and several business functions in a consistent, integrated and continuous way.
Get the full picture of content marketing in customer and business context with tons of resources to make you and your audiences succeed.Read our content marketing primer
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i-SCOOP on customer experience
The attention for the customer experience has grown exponentially over recent years. Yet, at the same time, customer experience has become a “thing”, a term many people use for various reasons.
Read our customer experience primer