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i-SCOOP on digital transformation

Digital transformation: change, intent and transformation

Digital technologies – and the ways we use them in our personal lives, business and society – have dramatically changed the world. Digital transformation is the name of the game but what is that game and why is it so important?

Read our digital transformation primer

 

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i-SCOOP on content marketing

Content marketing – the complete online guide

Content marketing is an umbrella term covering a set of strategies, techniques and tactics to fulfil business and customer goals by using content across the customer journey and several business functions in a consistent, integrated and continuous way.

Get the full picture of content marketing in customer and business context with tons of resources to make you and your audiences succeed.

Read our content marketing primer

 

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Doug Kessler interview at i-SCOOP’s Content Marketing Conference 2014

i-SCOOP on customer experience

The customer experience: connecting business and customer value

The attention for the customer experience has grown exponentially over recent years. Yet, at the same time, customer experience has become a “thing”, a term many people use for various reasons.

 

Read our customer experience primer

 

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