Tag: Youtility

Talk to your customers says Jay Baer in the video interview below - it sounds obvious but as digital marketers we forget it too often as Jay says

Youtility: Jay Baer on usefulness and true customer value

Creating business value increasingly equals creating customer value. Customer-centricity isn't a goal anymore, it's the basis. And usefulness is key to achieve it: remember the crucial role of the customer's voice and of intent...
Content marketing strategy visualization – source Blurpoint

Content marketing strategy in plain English: getting started

You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy/plan and how do you get started? In plain and simple English (I hope). As a...