Tag: Youtility
Jay Baer on usefulness and true customer value
Creating business value increasingly equals creating customer value. Customer-centricity isn't a goal anymore, it's the basis. And usefulness is key to achieve it: remember the crucial role of the customer's voice and of intent...
Content marketing strategy in plain English: getting started
You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy and how do you get started? In plain and simple English (I hope).
As a...
