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Is email marketing a conversation?

An ongoing discussion in the email marketing industry regards whether or not email marketing can be a conversation. The notion that it should be a conversation has quickly evolved into what almost amounts to...
Social media marketing

Social media marketing: an integrated marketing approach

Social media marketing is a complement for the integrated marketing strategies of many organizations. It also has a broader place in a branding, service and VoC (Voice of the Customer) approach and is certainly...