Tag: voice of the customer

Content marketing and customer questions

Winning with content marketing by addressing customer questions

Since it was coined at the end of the previous decade, the term 'content marketing' became adopted for various form of marketing and purposes where content matters. In other words: everywhere. Content marketing has...

Listen to the Voice of the Customer or stop doing business

Social media and the Voice Of the Customer (VoC). It's a topic that keeps popping up, especially the value of social and the role of social signals in the overall VoC picture. In its...