Tag: user-generated content
Digital storytelling: when art and science connect emotions
This post is a sligthly modified version of a post originally published on the Wunderman EMEA blog.
Brands are increasingly focusing on digital storytelling. It's part necessity as getting the attention of consumers is harder...
The customer has a voice: your business is the audience
The significantly grown attention for "content marketing" and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as "audiences". It's time to look at our businesses as...
