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Site search: improving the digital customer experience

As the godfathers of usability and user experience always emphasized you need to offer "visitors" (a.k.a. people with an intent and task at hand) choice in the ways they can effectively access your content...
The anatomy of the perfect landing page via KISSmetrics

Improving landing page conversion: be a really good salesperson

Unless you’ve been off the planet for a while, you’ve probably heard a lot of talk about how important landing page optimization is to increasing conversions on your website. With the power of email...
Gerry McGovern - right- at one of our events

Usability: the longer people stay on your website, the worse

Content matters but so does the context in which it resides. In a website context, user experience, usability and navigation are just some of the elements defining the success of your content marketing and...