Tag: trust

Do consumers trust retailers more than social networks?

Consumers are said to rely more on the advice of their peers and even social connections than on businesses themselves. However, this doesn't mean they trust the social networks themselves when it comes down...

Generation Now: the demand for real-time customer service

I work fast and hard. But I have learned to prioritize as expectations of people have grown over the years. I used to try answering all emails the same day and starting and finishing...

Understanding word-of-mouth in the digital age

Word-of-mouth is not new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth...