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Marketing technology concept

The new technologies marketers intend to use

The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers. US marketers are more pessimistic about the impact of new touchpoints on...
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How to unsuck at personalization

Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. US open rates of house lists rose 2.6% over 2010, and click-through...
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Is touchpoint marketing the only marketing left?

Content marketers like to use Seth Godin’s saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been. Or should have. It just took businesses a...
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