Cloud-based business analytics and data solutions provider Teradata has added a new 4D Analytics 'advanced analytics' capability to its Analytics Platform for edge computing.
You need to act on analytics to get value, and the...
Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an empowered consumer and Big Data.
What matters most is the optimization...
According to part two of eCircle’s European social media and email marketing dtudy, email and social are a powerful combination for marketers. The study reinforces the message that a cross-channel marketing strategy is crucial...