Tag: Teradata

Time the 4th dimension - Teradata 4D Analytics concept

Teradata adds 4D analytics to its analytics platform for smarter IoT edge computing

Cloud-based business analytics and data solutions provider Teradata has added a new 4D Analytics 'advanced analytics' capability to its Analytics Platform for edge computing. You need to act on analytics to get value, and the...

Data-driven marketing: state, benefits and drivers

Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an empowered consumer and Big Data. What matters most is the optimization...

European eCircle survey: email and social a powerful combination

According to part two of eCircle’s European social media and email marketing dtudy, email and social are a powerful combination for marketers. The study reinforces the message that a cross-channel marketing strategy is crucial...