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The trust B2B buyers place in their professional networks - source IDC via and with LinkedIn - click for full PDF

B2B buyers and professional social networks in the purchase decision

In case you believed we can forget about social media in marketing and business, here's a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers "studied social...
Sharing personal data with social channels – source MediaPost

Do consumers trust retailers more than social networks?

Consumers are said to rely more on the advice of their peers and even social connections than on businesses themselves. However, this doesn't mean they trust the social networks themselves when it comes down...

Extending email to social networks

Email and social are not competing channels, so email marketing and social media marketing work well together too. Email and social simply are among the many channels which consumers now travel in. They share...