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Real-time response is not a holy grail

They were dubbed the first social media Olympics ever. And they are. When London 2012 is over, gazillions opinion pieces will be posted with titles such as “Ten Crucial Social Media Lessons from the...

Social media, journalism and PR 2.0

European research (more below) shows that journalists use online tools to gather information. Fortunately it’s often to find additional information. But unfortunately journalists also often completely base themselves on what is being spread online...

PR and marketing disagree on social media: a wake-up call

According to a recent survey conducted by Vocus, a provider of on-demand software for public relations management (and owner of PRWeb), many businesses are realizing the need to integrate PR and marketing. However, there...