Tag: social media ROI

Social media ROI and measurement: questions you should ask

ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of the business (predominantly marketing) investments in social channels, networks, strategies...

Social Media Metrics: why, what and how to measure

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say...

Olivier Blanchard: social media ROI and social customer service

Too often people get caught up in the idea of “social media magic”. Some snake oil salesman convinces them that social media will cure all their ills and turn straw in to gold and...