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Social media: good for business and bad for the office?

We all know that social media can be very effective for promoting and marketing brands, but what about it's effect on your company's productivity? I thought, this being a Friday, you might not mind...

Most employees have no idea if their company has a social media policy

A company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company...

Social media strategy: organizations ignore the basics

A survey by US-based Digital Brand Expressions, 'Social Media Without A Parachute', shows that a lot of companies integrate social media into their strategy without being properly prepared and without a clear plan. I...