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Twitter customer service should not be lipstick on a pig

Many major brands now use Twitter as a channel for customer support. The transparency of Twitter means that you are either there, engaging and helping users find answers and (hopefully) satisfaction. Or you run...

Social media monitoring: the virtual duck blind

  We’ve all heard horror stories about dad or mom trying to assemble something like a ten speed bike on Christmas Eve for the child and the frustration, mayhem and even unintentional comedy which resulted....

Brand reputation management and social monitoring technology overview

Dave Chaffey wrote a very informative post on online brand reputation management and the tools you can use to get started. With help from Michael Brewer of Clerestorey, Dave recently posted a comprehensive directory of...