Tag: social influence

Trust is broken

The time to rethink influence, thought leadership and trust is now

Trust in major institutions, media, business, CEOs, government and social (to name a few) has sunk to an all-time low since Edelman started publishing its annual Trust Barometer in 2012. CEO credibility dropped 12 points...
Influencers and buying decisions – Razorfish

Family and friends remain key influencers in buying decisions

Despite the rapid growth of social media and communities people build around shared interests, word of mouth and influence until further notice predominantly remains an offline matter. The main influencers are family and friends,...